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Revolut is seeking a Head of Enterprise Performance to lead the account-based marketing (ABM) strategy and execution for Revolut Business globally. This is a strategic leadership role responsible for defining the vision, scope, and structure of the enterprise pipeline generation function.
Key responsibilities include:
- Developing and owning the global ABM strategy with clear goals for pipeline creation, acquisition, and customer expansion
- Leading ABM and partner-led programmes, LinkedIn campaigns, and targeted industry events
- Designing and optimizing integrated multi-channel campaigns to increase MQLs, SQLs, and pipeline velocity
- Implementing data-driven strategies for digital, paid media, ABM, email, webinars, and events to improve conversion rates and ROI
- Partnering with Sales leadership on ICP alignment, lead scoring, and SLA processes
- Enhancing outbound strategy including messaging, content, and follow-up flows
- Collaborating with Marketing and Operations to build a roadmap for a new marketing automation platform
- Guiding partnerships with Brand and Creative teams on ABM content creation
- Owning KPIs for demand generation and ensuring funnel mechanics are optimized for conversion and scale
- Tracking and reporting campaign performance, pipeline impact, and ROI to executive stakeholders
Required qualifications:
- 7+ years of B2B demand generation experience with 4+ years running ABM campaigns
- Proven success driving enterprise pipeline growth in fintech, SaaS, or ecommerce
- Understanding of lead lifecycle, scoring models, and funnel optimization in startup environments
- Expertise in marketing and sales tech stacks (Salesforce, HubSpot, Marketo, attribution platforms, intent data tools, Tableau/Looker)
- Track record executing multi-channel demand-gen campaigns with measurable ROI
- Analytical mindset with experience building dashboards, reports, and campaign insights
