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Socure is building identity trust infrastructure for the digital economy, verifying identities in real time and preventing fraud. The company is seeking a Head of Digital Marketing & AI-Driven Growth to lead the vision, strategy, and execution of digital marketing initiatives with AI and marketing agents at the core.
You will own multiple interconnected programs:
**Answer Engine & Organic Discovery (AEO + SEO)**: Position Socure as the answer when buyers query AI assistants about identity verification, fraud prevention, KYC, and onboarding risk. Build programs measuring and growing share of voice and citation rates across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews. Structure content, data, and third-party footprint so AI models understand and trust Socure.
**Paid Media**: Run full-funnel paid programs across Google, LinkedIn, Meta, LLM Ads, and programmatic. Lead early moves into emerging AI ad surfaces, including sponsored placements in conversational assistants. Use AI for targeting, creative variation, bid strategy, and budget reallocation while maintaining judgment on when to override automation.
**Agentic Lifecycle Marketing**: Replace static nurture with agent-driven programs that read buying signals (product usage, intent data, engagement, firmographic change) and respond with the right message, channel, and timing. Partner with Sales Development and ABM for seamless human handoff.
**Adaptive Website**: Transform socure.com into an experience that adapts by account, industry, persona, and stage. Ensure the site is readable and useful to both AI agents and human visitors.
**Agentic Marketing Engine**: Design systems that sense market signals in real time (news, competitor moves, regulatory shifts, fraud trends) and turn them into drafted content, campaign briefs, social copy, and landing pages within hours. Build human-in-the-loop review processes.
**Measurement & Attribution**: Build attribution and reporting connecting AI visibility, paid, lifecycle, and web engagement to pipeline and bookings. Define metrics that reflect how buying works today.
**Team Leadership**: Lead and grow a team spanning paid, organic/AEO, lifecycle, and digital operations. Coach team members to operate as agents of AI, with judgment on what to automate, supervise, or keep human.
Success in year one means: Socure consistently cited in AI-assistant answers with rising share of voice; digital channels sourcing larger qualified pipeline with trusted attribution; at least one agentic lifecycle program and one signal-to-content workflow live and producing weekly; website personalizing for priority accounts with improved demo conversion; team shipping more, faster, at higher quality.
**Requirements:**
- 10+ years in digital marketing, including leading teams and owning multi-channel budgets, ideally in B2B SaaS, fintech, or complex high-consideration sales
- Track record building AEO/GEO programs with examples of measured AI-assistant visibility
- Deep paid media expertise across Google, LinkedIn, and programmatic, plus hands-on experimentation with AI-native ad formats
- Experience building agentic or AI-driven lifecycle and personalization programs on modern stacks (marketing automation, CDP or intent data, enrichment, orchestration)
- Experience shipping personalized or adaptive web experiences and running disciplined testing programs
- Hands-on fluency with AI tooling: LLMs, agent frameworks, workflow automation, AEO and enrichment platforms; ability to build working prototypes
- Strong analytical and attribution skills with credibility to present pipeline impact to CMO and executive team
- Sound judgment on brand, accuracy, compliance, and data privacy for AI-generated content and automated decisions, especially with regulated buyers
- Leadership ability to develop people and guide teams through significant changes in how work gets done
**Bonus:**
- Experience marketing to banks, fintechs, or other regulated industries
- Familiarity with Salesforce, Marketo, 6sense, Clay, Apollo, AirOps, Ahrefs, or Mixpanel
- Public body of work (writing, talks, open-sourced workflows) on AEO or agentic marketing
