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Modulr is a payments automation platform processing over 200 million transactions and £180 billion in annual payment value. The company serves 6,000+ businesses from fast-growing SMEs to global enterprises, automating money movement (payroll, supplier payments, spend management, payment collection) through a single platform integrated with accounting and payroll systems. Backed by PayPal, FIS, General Atlantic, and others, Modulr operates as a regulated payments provider with principal memberships of Visa and Mastercard and direct central bank access.
You will lead demand generation as a newly created Head role, owning the demand number across four priority verticals and two distinct go-to-market motions. You are hired ahead of your team—several seats sit open beneath this role, giving you the opportunity to shape and staff the structure rather than inherit an existing one. This is a chance to build marketing into a measurable engine with demand generation at its center.
Key responsibilities include: developing and executing demand generation strategy across assigned verticals; building and managing a team of demand generation specialists; defining and optimizing demand metrics and KPIs; collaborating with sales leadership to align on pipeline targets and lead quality; overseeing campaign planning, execution, and analytics across channels (digital, content, events, partnerships); managing budget allocation and ROI tracking; and establishing best practices for lead nurturing and conversion.
You will report to the Chief Marketing Officer or VP Marketing and work closely with sales, product, and finance teams. The role is based in London with 4 days/week in-office expectation.
