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Cogent Security is building autonomous cyber defense powered by AI agents that help security teams move from identifying risk to actually fixing it. We are seeking a Head of Demand Generation to lead all pipeline-generating functions across marketing—including digital, partner, and field programs—and sales development.
You will report to the Head of Growth, who owns revenue marketing and revenue operations. In this structure, you own the front end of the revenue engine: creating, converting, and scaling qualified pipeline across all sources.
This is a senior player-coach role with immediate leverage. In your first three months, you will refine the FY27 demand model, launch integrated campaigns, and begin building a team across field/channel and digital/content to enable Cogent to scale pipeline with greater efficiency.
Key responsibilities include:
**Strategy & Planning:** Own the pipeline generation plan covering targets, source mix, budget, quarterly plays, and operating cadence. Define the Lead-to-SQL model including capture, routing, follow-up, nurture, and conversion expectations. Translate ICP, account signals, category trends, partner opportunities, and sales feedback into campaigns and target-account plays. Partner cross-functionally on pipeline coverage, conversion assumptions, CAC/payback, and net-new pipeline gaps.
**Execution & Programs:** Scale field and channel as a core pipeline engine with repeatable event formats, regional plans, account targeting, and event-to-meeting reporting. Build digital, content, inbound, nurture, and paid motions that amplify field/channel activities. Turn tech alliances and co-marketing motions into qualified pipeline. Build ABM and whale-hunting plays for named accounts. Own outbound strategy—focus areas, messaging, testing, and integration with the broader demand engine.
**Optimization & Analytics:** Partner with RevOps, Finance, and Sales to identify funnel strengths and gaps. Track source performance, spend efficiency, conversion rates, sales acceptance, partner contribution, and ROI. Run a weekly operating loop to identify what to scale, stop, fix, and test.
You bring 10+ years in B2B demand generation, growth, or integrated revenue marketing, ideally in enterprise cybersecurity, infrastructure, or technical SaaS. You have owned pipeline targets, budget, source mix, and funnel conversion in partnership with Sales and Finance. You have built—not just run—demand generation functions. You are AI-native, leveraging agents and automation for account research, personalization, campaign production, and reporting. You have strong expertise in field/channel programs, SDR partnership, ABM, digital, content, webinars, partner programs, and executive engagement. You understand enterprise sales motions with technical buyers, long cycles, and multi-threaded strategies. You have high judgment around pipeline quality and can work effectively within a Growth function that partners directly with Sales, SDR, RevOps, Finance, Product, Partnerships, and leadership.
