SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Augment is hiring a Head of Demand Generation to own the pipeline engine for Augment Cosmos, an agent orchestration platform for engineering teams. This is a senior individual contributor role—not a management position—where you will set strategy and execute end-to-end across all demand generation channels.
You will own a qualified pipeline number and have full autonomy over how to hit it. Responsibilities include building target account lists, paid social and search campaigns, email sequences, ABM programs, webinars, and events. You'll establish a weekly experiment cadence with clear hypotheses and decision gates, killing losers fast and scaling winners. You'll also build the systems underneath: lead scoring, funnel definitions, campaign tracking, attribution, and CRM hygiene in partnership with RevOps.
Augment's marketing team operates with AI agents embedded in the workflow. Knowledge bases, brand voice, positioning, and campaign work live in a git repo that agents read and write to. Call transcripts are mined automatically for themes, and reports self-generate. You'll use Cosmos and other AI tools daily to work cross-functionally with Marketing, Ops, and Sales. The company values automation over delegation and building custom tooling when off-the-shelf solutions are too slow.
Current stack includes Clay and Cargo for data enrichment, Customer.io, Salesforce, PostHog, and Hex for analytics. You'll be expected to be comfortable in data—writing SQL or working with agents to do so, building dashboards, defining metrics, and pivoting on evidence.
The ideal candidate has 5+ years in demand generation or growth marketing at B2B software companies, including experience building the function from scratch at an early-stage company. You should have proven end-to-end campaign ownership across paid social, paid search, email, and real ABM. Experience marketing to developers or engineering leaders is a strong signal, as is background in AI or developer tools companies. You should have taste for sharp, specific creative that resonates with technical, skeptical audiences and avoid enterprise marketing filler.
