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Superpower is a health-tech company building a new health system focused on extending and enhancing human life. The company has grown 10x in the past six months while halving customer acquisition cost (CAC), and is now preparing for hyper-growth. The product suite spans lab testing, data aggregation/digital twin technology, AI-powered doctor capabilities, and peptide offerings.
As Head of CRO & Lifecycle, you will own the complete customer journey from first acquisition touchpoint through membership conversion and beyond. This is a hands-on operator role that combines strategic direction-setting with direct execution.
Key responsibilities include:
- End-to-end customer journey strategy and optimization from acquisition through membership
- Website and landing page conversion strategy and execution
- Offer strategy, packaging, positioning, and A/B testing
- Quiz and personalization pathway design to match customer needs with appropriate experiences
- Lifecycle marketing programs targeting prospects showing intent but not yet converting
- Building and executing a rigorous CRO and experimentation roadmap with clear prioritization, measurement, and learning frameworks
- Cross-functional collaboration with Growth, Product, Brand, Creative, and other teams
You will set the strategic direction while remaining deeply involved in the work: developing hypotheses, shipping experiments, analyzing results, and iterating on the customer experience. This role requires someone who wants to build systems and processes, not just manage them.
Required qualifications:
- 5–8+ years of relevant experience with scope comparable to a traditional director-level role
- Deep expertise across ecommerce, CRO, lifecycle marketing, or growth—ideally with ownership of multiple funnel stages
- Proven track record of personally shipping landing pages, offers, experiments, quizzes, or lifecycle flows
- Strong commercial judgment and ability to translate customer insights into clear hypotheses and experiences
- Quantitative mindset with comfort using data to prioritize and evaluate work
- Hands-on builder mentality: able to set direction, move quickly, and collaborate effectively across functions
Superpower is backed by top-tier investors including Forerunner Ventures, 8VC, and Khosla Ventures, with angel support from founders and leaders like Evan Moore (DoorDash), Balaji Srinivasan (ex-Coinbase CTO), and others. The company is building a global team and offers visa sponsorship and relocation support for qualified candidates.
