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Huzzle is a talent placement firm connecting professionals with high-growth companies across the UK, US, Canada, Europe, and Australia. This role is with a client company that operates and scales multiple e-commerce brands while growing a dedicated Conversion Rate Optimisation (CRO) agency serving established e-commerce businesses.
You will serve as Head of E-commerce Conversion Rate Optimisation, owning the end-to-end CRO strategy across three in-house e-commerce brands and a select portfolio of agency clients. This is a high-impact leadership role combining hands-on e-commerce optimisation with strategy, client advisory, experimentation, and team building.
Key responsibilities include:
- Own CRO and e-commerce optimisation strategy across in-house brands and agency clients
- Audit client websites, funnels, analytics setups, and customer journeys to identify growth opportunities
- Build, prioritise, and manage structured CRO and experimentation roadmaps
- Develop data-backed, commercially focused hypotheses for experiments
- Analyse GA4, Shopify, e-commerce, and behavioural data to uncover friction points
- Use heatmaps, session recordings, surveys, and qualitative research to understand customer behaviour
- Determine when opportunities should be A/B tested versus implemented directly
- Brief designers and developers on CRO initiatives, ensuring alignment with commercial objectives
- Review experiment results and assess statistical validity before making recommendations
- Translate complex data into actionable insights for clients and stakeholders
- Present CRO strategies and findings directly to clients
- Quantify incremental revenue, profit, and commercial impact from optimisation initiatives
- Maintain high standards of CRO strategy across all accounts
- Develop and improve the company's CRO framework and methodology
- Establish scalable processes for experimentation, reporting, customer research, and prioritisation
- Hire, mentor, and develop future CRO strategists as the function grows
Requirements:
- 5–8+ years of professional experience in Conversion Rate Optimisation, experimentation, e-commerce optimisation, or closely related discipline
- Strong track record of delivering measurable CRO improvements for e-commerce businesses
- Experience working with established e-commerce brands, ideally generating approximately £1m–£50m in revenue
- Advanced knowledge of Shopify or other major e-commerce platforms
- Strong proficiency with Google Analytics 4 (GA4) and e-commerce analytics
- Hands-on experience with A/B and multivariate testing platforms
- Strong understanding of experimentation methodology, statistical significance, and test validity
- Experience conducting customer research using surveys, behavioural analysis, heatmaps, session recordings, and qualitative methods
- Strong knowledge of e-commerce UX, customer journeys, landing pages, product pages, checkout flows, and funnel optimisation
- Ability to connect CRO activity to commercial outcomes such as revenue, AOV, margin, and profit per visitor
- Experience creating and prioritising experimentation roadmaps based on expected commercial impact
- Strong client-facing communication and presentation skills
- Ability to confidently brief and collaborate with designers, developers, marketers, and senior stakeholders
- Comfortable owning strategy while remaining hands-on with analysis, research, and experimentation
- Previous agency, consultancy, or multi-brand experience highly desirable
- Leadership or mentoring experience, with ability to build and develop a CRO team as business scales
