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Workstream is a mission-driven Series B company building an all-in-one HR, payroll, and hiring platform for the hourly workforce. With 2.7 billion hourly workers making up 80% of the global workforce, Workstream is purpose-built to serve this underserved market. The company counts leading brands like Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers as customers and is backed by top-tier VCs including Founders Fund, BOND, and Coatue.
You will join as Head of Brand & Product Marketing, owning how Workstream is positioned, launched, and remembered as the company expands from a vertical SaaS leader into an AI-native platform for the entire frontline workforce. This is a building role, not a maintenance one. You'll report directly to revenue leadership and see your work impact the pipeline within weeks.
Key responsibilities include:
**Positioning & Narrative**: Own Workstream's end-to-end positioning and messaging, including the strategic question of leading with restaurant dominance versus the broader frontline-workforce story. You'll test positioning through data, not debate it internally.
**Product Launches**: Run go-to-market launches for a portfolio that includes AI products (like an AI assistant for frontline teams) alongside hiring, HR, and payroll. You'll shape messaging, pricing & packaging input, launch plans, and sales enablement that makes the team effective from day one.
**Brand & Content**: Lead the content and design team across the website, case studies, video, webinars, and social. Raise the bar on all customer-facing materials and leverage AI to produce at a pace that would require a team twice your size a year ago.
**Sales Enablement**: Arm account executives and partnerships with narratives, competitive teardowns, ROI stories, and customer proof. Sit in on deals, talk to lost prospects, and iterate messaging based on market feedback.
**Team Leadership**: Manage and grow a small, high-output team of product marketers, content marketers, and designers. Be the strongest individual contributor on the team when it matters.
The role requires 4–5 days per week in-office in Lehi. Workstream supports relocation and visa sponsorship for the right candidate. The company values leaders who thrive in fast-paced environments; ex-founders often excel here.
