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Clara is a fast-growing fintech company in Latin America providing payment solutions, corporate cards, bill pay, and financing to over 20,000 businesses. The company is backed by top regional and global investors including Kaszek, Monashees, Coatue, and General Catalyst.
You'll own Clara's brand identity end-to-end: visual system, voice and tone, and the narrative connecting product, marketing, and culture. This is a build role, not governance. You'll define how Clara looks, sounds, and feels across all customer, prospect, and employee touchpoints—product, marketing, sales materials, events, social, recruiting, and office spaces.
Key responsibilities include:
• Build and lead a brand team of designers, writers, motion, and production talent, recruiting exceptional people and creating conditions for their best work.
• Design and ship AI-powered brand production tooling: workflows, templates, and generative systems that enable non-designers across Clara to produce on-brand work independently. This includes prompt libraries, image generation workflows, copy scaffolding, and automated asset resizing.
• Prototype and validate rapidly: move from brief to working asset in days, test against real usage and perception, iterate, and scale what works.
• Establish operating rhythms for brand work—intake, briefs, reviews, approvals—ensuring speed without sacrificing quality.
• Lead hands-on creative work on Clara's highest-stakes moments: launches, campaigns, major events, and brand-defining initiatives.
• Partner with Product Marketing, Growth, and Sales to ensure consistent brand presence across all customer touchpoints, from website to sales deck to app.
• Collaborate with People and Recruiting to develop Clara's employer brand with the same intentionality as its customer-facing brand.
• Establish metrics and feedback loops demonstrating brand investment ROI: awareness, perception, consistency, and business impact.
You'll report to the Head of Design and partner closely with Product, Marketing, and founders on brand-defining moments. You're joining at a stage where Clara's regional brand is still being shaped, giving you real license to define it and accountability for making it distinctive, consistent, and something customers and employees are proud to associate with.
