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Deliveroo is seeking a Head of Brand & Campaigns to lead the B2B brand strategy and multi-channel campaign execution for Deliveroo and Wolt for Work across 25 global markets. This hybrid role is based in London at The River Building HQ.
In this position, you will lead the For Work B2B Marketing team, an entrepreneurial vertical helping corporate clients deliver food solutions to their teams globally. Your responsibilities span three core areas:
Brand & Campaign Strategy: You'll plan and orchestrate integrated campaigns across 25 markets, balancing brand positioning with performance objectives. You'll act as a steward for the For Work brands, setting strategic direction, preserving brand voice, and maintaining quality across all customer-facing touchpoints.
Digital Execution & Scaling: You'll apply hands-on digital media expertise to scale campaigns across LinkedIn, Meta, Search, podcasts, and publications while embedding AI-led processes for media buying and creative translation. You'll oversee end-to-end integration across paid and owned channels (CRM, organic social), managing campaign budgets, agency contracts, and quarterly forecasting.
Measurement & Leadership: You'll define measurement frameworks, campaign KPIs, and reporting processes to surface insights and improve efficiency. You'll partner closely with four functional Marketing Managers (Creative, Campaign Leadership, Product Marketing, CRM), providing strategic direction, coaching, and execution support.
Essential qualifications include proven ability to combine strategic brand thinking with hands-on digital media execution and buying expertise (LinkedIn, Meta, Search). You need demonstrated experience orchestrating multi-market integrated campaigns across cross-functional teams, including CRM, organic social, and commercial functions. Line management experience leading direct reports and coaching teams is required, along with strong analytical capabilities for setting KPIs and defining measurement frameworks. An entrepreneurial owner's mindset comfortable operating at pace in high-growth, ambiguous environments is critical.
Nice-to-have skills include experience scaling marketing execution across multi-market B2B or corporate verticals and familiarity with AI tools for global creative translation, automation, and media buying efficiency.
Deliveroo is now part of DoorDash, bringing together teams with greater reach, scale, and ambition. You'll work in a collaborative, values-driven environment focused on making visible impact, learning fast, building a career, and delivering together in an inclusive culture.
