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Clara is a fast-growing fintech company in Latin America providing payment solutions, corporate cards, bill pay, and financing to over 20,000 businesses. The company is backed by top regional and global VCs including Kaszek, Coatue, DST Global, and General Catalyst.
You will own Clara's brand identity end-to-end: visual system, voice and tone, and the narrative connecting product, marketing, and culture. This is a build role, not governance—you'll define how Clara looks, sounds, and feels across all customer, prospect, and employee touchpoints: product, marketing, sales materials, events, social, recruiting, and office spaces.
Key responsibilities include:
• Build and lead a brand team of designers, writers, motion, and production talent, recruiting exceptional people and creating conditions for their best work.
• Design and ship AI-powered brand production tooling—workflows, templates, and generative systems that enable non-designers across Clara to produce on-brand work without bottlenecking through your team. Examples: prompt libraries, generative image workflows, copy scaffolding, automated asset resizing.
• Prototype and validate rapidly: move from brand brief to working asset or system in days, test against real usage and perception, kill what doesn't work, scale what does.
• Establish operating rhythm for brand work—intake, briefs, reviews, approvals—ensuring speed without sacrificing quality.
• Lead hands-on creative work on Clara's highest-stakes brand moments: launches, campaigns, major events, and moments people remember.
• Partner with Product Marketing, Growth, and Sales to ensure brand consistency across all customer touchpoints (website, sales decks, app).
• Partner with People and Recruiting to make Clara's employer brand as sharp and intentional as its customer-facing brand.
• Establish metrics and feedback loops showing whether brand investment is working—awareness, perception, consistency, business impact—and report honestly.
You report to the Head of Design and partner closely with Product, Marketing, and Clara's founders on brand-defining moments. You'll join at a stage where Clara's regional brand is still being defined, giving you real license to shape it and real accountability for making it distinctive, consistent, and something customers and employees are proud to associate with.
