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Iru is an AI-powered security and IT platform designed for fast-growing companies, unifying identity & access management, endpoint security, and compliance automation. The company is backed by top-tier investors including General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital, and raised $100 million in July 2024 at an $850 million valuation.
As Head of Brand, you will lead all brand strategy, positioning, and execution for Iru. This is a director-level role responsible for building and scaling the brand function from the ground up. You will own the brand narrative, visual identity, messaging architecture, and brand experience across all customer and market touchpoints.
Key responsibilities include:
- Developing and articulating Iru's brand strategy and positioning in the competitive security and IT management space
- Leading brand identity, design systems, and visual language evolution
- Crafting messaging frameworks and go-to-market narratives for product launches and campaigns
- Building and managing the brand team, including designers, content strategists, and brand managers
- Collaborating with marketing, product, sales, and executive leadership to ensure consistent brand expression
- Overseeing brand guidelines, asset management, and compliance across all channels
- Driving brand awareness and perception through strategic initiatives, partnerships, and thought leadership
- Managing brand budget and ROI measurement
You will report directly to executive leadership and have a seat at the strategic table. This role offers the opportunity to shape how one of the fastest-growing security platforms is perceived in the market and to build a world-class brand organization.
