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Boldin is a fintech company on a mission to democratize financial confidence and give millions of people the clarity, tools, and courage to take control of their money. The company has raised $20M+ from top investors and is experiencing tremendous growth.
As Head of Brand, you will be responsible for building a movement around the idea that everyone deserves a financial plan and the confidence that comes with it. This is not a traditional brand management role—you will define how Boldin shows up in the world, what the company says, how it says it, and how the message spreads across video, social, PR, classes, and content.
Key responsibilities include:
**Define and Lead the Boldin Brand**: Own the brand strategy, voice, and point of view. Develop clear, compelling narratives that differentiate Boldin and resonate emotionally. Ensure consistency across all channels and build a brand that stands for something meaningful.
**Create a Movement**: Evangelize the core idea through campaigns and formats that spark conversation and cultural relevance. Turn Boldin into a brand people talk about, share, and advocate for. Identify and amplify moments with outsized impact.
**Own Brand Distribution Systems**: Lead and integrate video, social, PR, classes, and content functions. Manage the brand and marketing design function to ensure visual identity is clear and distinctive. Build repeatable systems for creating, testing, and scaling ideas.
**Drive Measurable Brand Impact**: Own metrics including brand awareness and perception, earned traffic, engagement, and funnel conversion. Establish frameworks for measuring brand effectiveness and continuously test and improve.
**Collaborate Across the Business**: Partner with Growth, Product, and other teams to align brand narrative with performance marketing and user experience. Serve as a unifying force across functions.
You are a builder, storyteller, and strategist who understands how brands become movements. You have a strong point of view on cultural relevance, think in narratives rather than campaigns, and understand both emotional resonance and performance metrics. You have experience turning ideas into distribution and reach, and are comfortable navigating ambiguity while executing at a high level.
