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Picnic is reinventing the workplace lunch experience by partnering with top local restaurants to deliver high-quality, individually packed meals to companies without fees or tips. This GTM Strategy & Growth Associate role is a hybrid sales development and strategy position based in Bogotá, supporting the company's U.S. expansion.
You will own three core pillars: (1) Inbound Lead Management—responding to prospects, qualifying leads, managing the Salesforce pipeline, and handing off opportunities to Account Executives with context and recommendations; (2) Top-of-Funnel Pipeline Creation—building targeted account lists across U.S. markets, identifying ideal customer profiles (office-based teams with meaningful density, no cafeteria, strong lunch needs), finding decision-makers (Office Managers, Workplace Experience, HR, Facilities, Operations leaders), and running outbound campaigns via email, phone, LinkedIn, and referrals to book qualified meetings; and (3) Campaign Execution & Experimentation—launching segmented outbound campaigns by city, vertical, company size, and buyer persona, testing messaging around employee benefits, office attendance, no-fee delivery, and workplace experience, using AI tools for personalization at scale, tracking performance metrics, and sharing learnings with the broader team.
Additional responsibilities include sales tooling and process improvement (leveraging Salesforce, LinkedIn Sales Navigator, ZoomInfo, Clay, and AI tools like ChatGPT and Claude to build repeatable playbooks), and AE enablement through detailed handoff notes that summarize company fit, office footprint, buyer personas, lunch context, value drivers, and opportunity sizing.
You bring 1–3 years of experience in high-performance environments (Investment Banking, Consulting, Strategy, Ops, or B2B Sales) and a Bachelor's degree from a top university. Core competencies include expert-level Excel/Sheets skills (modeling, pivot tables, funnel analysis), resilience in cold-calling and structured discovery with senior executives, and power-user proficiency with AI tools and CRM/sequencing platforms. You are commercially driven, detail-oriented, structured in your approach, curious about root causes, and have high ownership mentality focused on enabling the sales team to win.
