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Airwallex is a unified payments and financial platform serving over 250,000 global businesses including Brex, Rippling, Navan, and Qantas. Valued at $11B and backed by leading investors (Sequoia, Visa, Mastercard, Salesforce Ventures), the company operates across 27 offices with 2,300+ employees.
You will be Airwallex's first Partner and Field Marketing Lead in South Korea, reporting to the Marketing Director for East Asia. This is a foundational role establishing the company's market presence in a key growth region.
Key responsibilities include:
**Partnerships & Community**: Build end-to-end partner relationships with foreign chambers, industry associations, and ecosystem platforms (e-commerce, logistics) to drive lead generation and brand awareness. Manage local Korean industry associations for sustainable customer acquisition.
**Market Growth & Localization**: Partner with commercial and marketing leadership to develop an integrated Go-To-Market strategy. Provide competitive intelligence, product-market fit insights, and regulatory guidance. Localize global campaigns for Korean market relevance.
**Field Marketing & Execution**: Define and lead brand-building and lead-generation events. Maintain closed feedback loops with sales teams. Coordinate cross-functionally with Legal, Finance, and Operations on partner onboarding and budget management.
You are a results-driven relationship builder with extensive partnership management experience, comfortable moving from strategy to hands-on execution. You thrive in early-stage market environments, identify non-traditional partnership opportunities, and communicate effectively with diverse external stakeholders. You're adaptable, resilient in ambiguity, and passionate about AI's potential in fintech. Strong ownership mindset with focus on measurable marketing outcomes.
