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Growth/Performance Marketing

Freehand - Remote - Remote - posted 2026-07-30

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Freehand is building AI agents that replace the human decision-making and coordination layer in enterprise software, handling analysis, negotiation, prioritization, and execution for supply chain and logistics professionals. Customers include Apple, Meta, GE, Pfizer, J&J, and Unilever. You'll be a foundational growth hire—one of the first performance-focused marketers at Freehand—working directly with founders, sales leadership, and product marketing to build systems that convert interest into qualified pipeline. This is precision demand generation for complex enterprise sales where quality and attribution matter far more than volume. You'll own the full performance marketing function from day one: channel strategy, budget, experimentation cadence, and reporting. Responsibilities include: - Full-funnel performance strategy: plan, launch, and optimize paid campaigns across LinkedIn, Google, industry publications, and ABM platforms targeting supply chain, procurement, and finance decision-makers at large enterprises - Account-based marketing programs: design and run targeted campaigns against named accounts and priority verticals (logistics, direct materials, MRO, CPG, pharma) in close partnership with sales - Pipeline metrics and attribution: build dashboards connecting spend to MQLs, SQLs, pipeline, and closed revenue; own CAC, ROAS, and payback period as core KPIs - Experimentation engine: run continuous test-and-learn programs across ad creative, landing pages, offers, and audiences - Website and landing page conversion: partner with design/content to optimize conversion flows for enterprise buyers - Event and field marketing support: drive pipeline around conferences like Manifest through targeted pre/post-event campaigns - Marketing ops foundation: stand up and maintain the martech stack (CRM, marketing automation, attribution tooling) - Budget management: manage and forecast paid media budget with regular ROI reporting You should have 4–8 years of growth or performance marketing experience, ideally in B2B/enterprise SaaS with complex, multi-stakeholder sales cycles. You'll need a track record building demand gen or ABM programs from scratch with clear pipeline impact, fluency in the full performance marketing toolkit (paid social, paid search, ABM platforms like 6sense or Demandbase, marketing automation like HubSpot or Marketo, and analytics/attribution tools), and strong quantitative instincts around CAC, LTV, funnel conversion, and payback periods. Experience marketing to procurement, supply chain, finance, or operations-heavy enterprise buyers is a strong plus. You'll be hands-on building campaigns and dashboards yourself in this early phase, not directing agencies. Freehand is Series C with ~100 people across the US and India. The company operates on five core principles: Context Before Confidence, Decisions not Recommendations, High Agency High Trust, Accountability is the Product, and The Work That Remains is the Work That Matters. The role offers full remote flexibility with quarterly paid trips to office hubs for cross-functional collaboration.

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