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Kraken, one of the world's longest-standing crypto platforms with over 10 million users, is rebuilding its organic growth engine. As Growth Workflow Specialist for Organic Growth, you will design and automate the systems that power SEO and AEO (Answer Engine Optimization) strategy at scale.
You'll work closely with the organic growth strategy lead to translate strategic initiatives into automated workflows. Your core responsibilities include building and maintaining the organic growth automation pipeline—from keyword and visibility signal ingestion through content brief generation to CMS deployment. You'll monitor LLM visibility across priority topics, products, and markets, automating alerting and response workflows when visibility shifts.
Key projects include automating content brief generation by pulling competitive gaps, search signals, and AEO data into structured briefs for the AI creative layer; QA-ing content outputs from AI agents to ensure accuracy, brand alignment, and SEO/AEO compliance before deployment; and defining knowledge base inputs for organic growth agents, codifying content rules, standards, and market-specific requirements.
As the engine scales, you'll extend your systems thinking to other growth levers including CRO content, onboarding copy, geo-localized content workflows, and beyond. You bring 3+ years of SEO experience with strong technical understanding of crawling, indexing, and ranking. You're familiar with AEO and LLM visibility concepts, understand how AI answer engines work, and have CMS and content pipeline experience. You think in systems—mapping workflows as triggers, decisions, actions, and measurements. You're comfortable interpreting organic performance data and defining optimization targets for agents. Your written communication is precise; your workflow specs become the build team's blueprints.
Nice-to-haves include programmatic SEO or content automation at scale, SEO monitoring or LLM visibility tracking platforms, regulated industry experience, hands-on workflow automation or no-code orchestration tools, and experience with AI content generation tools or LLM APIs.
