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Charta Health is building an AI-powered operating system for modern healthcare organizations, streamlining workflows across revenue cycle, clinical operations, and administrative functions. The company is backed by Bain Capital Ventures and focused on making healthcare infrastructure more efficient.
You'll join as a Growth Strategist in a hands-on, execution-focused role at the center of the company's rapid growth. This is not a strategic planning position—you'll own the full lifecycle of growth initiatives from conception through optimization.
Key responsibilities include:
- Plan, execute, and optimize paid media campaigns across Google Ads, LinkedIn Ads, Meta, and emerging channels (ChatGPT/X ads), managing budgets and driving sales-qualified pipeline
- Own landing page creation, A/B testing, CTA optimization, and conversion rate optimization to maximize signup and demo request conversion
- Rebuild email marketing programs from scratch, including nurture sequences, lifecycle triggers, and re-engagement flows
- Build and maintain pipeline reporting, lead scoring, and attribution models as the company scales
- Collaborate with content and product marketing teams to amplify founder posts, technical whitepapers, and product updates through webinars, livestreams, and social distribution
You'll need 4+ years of B2B SaaS growth and demand generation experience with a proven track record managing ad budgets and driving pipeline. Deep technical fluency in LinkedIn Campaign Manager and Google Ads is essential, including audience targeting, CPA management, and ROAS evaluation.
You must have advanced hands-on ability with marketing automation platforms (HubSpot), CRM systems, and analytics tools (Google Analytics, Excel/Sheets). Strong copywriting and conversion optimization skills are critical—you can distill complex healthcare concepts into compelling ad copy, landing page headlines, and email subject lines, and you iterate relentlessly through A/B testing.
You thrive in high ambiguity, prefer launching multiple experiments (accepting some failures) over lengthy planning cycles, and are energized by owning channels end-to-end. Nice-to-haves include SEO/AEO/GEO expertise, hands-on LLM usage (Claude, ChatGPT APIs) for marketing automation, and experience with AI app-builders for rapid lead magnet development.
