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Staffbase is an AI-native Employee Experience Platform company, valued as a unicorn ($1B+), with 750+ employees serving 2,000+ customers across 16.4 million employees globally. Headquartered in Chemnitz with offices in Berlin, London, Sydney, Tokyo, Prague, and Minneapolis–St. Paul.
You will own growth and performance marketing operations for European markets (DACH, France, NOBE). The role splits roughly 70% performance marketing and 30% growth initiatives.
Performance Marketing Responsibilities:
- Manage and optimize paid channels (Paid Search, Paid Social, etc.) across assigned European regions
- Ensure message-match between ads and landing pages to improve conversion rates
- Conduct continuous A/B testing of ads, creatives, and landing pages
- Align closely with Regional Marketing Managers on market-specific campaign execution
- Provide clean performance data to Pipeline Operations for reporting and forecasting
Growth Responsibilities:
- Own end-to-end data-driven campaigns (e.g., ROI Calculator) from conceptual development through technical and content implementation
- Test new formats and channels outside classic paid funnels
- Collaborate with Pipeline Operations to align growth initiatives toward pipeline quality over pure lead volume
You will work closely with the Pipeline Operations Manager, who handles data quality, processes, and reporting infrastructure. Your campaigns feed this infrastructure and drive continuous optimization.
Required: 5+ years performance marketing experience, ideally in B2B SaaS or enterprise software with multi-stage buying cycles. Hands-on execution mentality—you run campaigns yourself, not just conceptualize them.
