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Allica Bank, the UK's fastest-growing fintech, is seeking a Growth Marketing Senior Analyst to build and scale growth marketing for its lending products. You will lead targeted, insight-led campaigns from conception through execution, turning customer and market insights into content, campaign plans, and measurable results.
You will work cross-functionally with Marketing, Sales, Product Marketing, Financial Promotions, Data, and Operations teams to plan, execute, and optimize multi-channel campaigns across letters, email, LinkedIn ads, and other channels. The role blends strategy, analysis, and hands-on delivery.
Key responsibilities include:
• Segmentation & Insights: Identify and prioritize high-value customer segments using behavioral, needs-based, and value data. Turn customer insights into audience definitions, propositions, and messaging that drive acquisition.
• Strategy & Execution: Build a new lending growth marketing operation from scratch, covering campaign planning, content, execution operations, and customer insight. Lead targeted multi-channel campaigns and run A/B testing to improve messaging, creative, targeting, and channel mix. Use HubSpot or similar tools to manage workflows, automation, and scalable campaign delivery.
• Performance & Optimization: Establish clear reporting to measure performance from engagement through funded loans. Review results, identify acquisition efficiency drivers, and embed learnings into future campaigns. Build dashboards and updates for stakeholder visibility.
• Collaboration & Leadership: Work closely with cross-functional teams to align priorities and execute effectively. Champion testing, iteration, and continuous improvement across lending acquisition.
• Reporting & Communication: Communicate campaign insights, performance, and recommendations to senior stakeholders. Translate results into practical actions.
You should be hands-on and proactive, with strong analytical skills and experience delivering measurable acquisition growth, ideally in lending or fintech. Proven experience with ABM or highly targeted multi-channel campaigns at scale is valuable. Comfort with content development, campaign operations, A/B testing, and performance optimization is essential. HubSpot or similar CRM/marketing automation platform experience required. Excellent collaboration and influencing skills across Product Marketing, Sales, and Data teams are critical.
