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Cresta is seeking a Growth Marketing Manager to own and evolve Cresta.com as a high-performing growth engine. You will lead strategy, roadmap, and execution for the website, driving organic traffic, improving conversion rates, and turning the site into a measurable source of pipeline and revenue.
Key responsibilities include:
• Own website strategy and roadmap, ensuring Cresta.com evolves with business and marketing organization growth.
• Spearhead conversion rate optimization (CRO) strategy, designing and running continuous testing and experimentation programs to improve conversion rates across key pages and user journeys, turning more visitors into marketing-qualified leads (MQLs) and pipeline.
• Manage web intake and prioritization, handling 5+ new weekly requests from stakeholders while maintaining a clear, transparent backlog and delivery plan.
• Project manage internal stakeholders and external web agency partners, working collaboratively to scope, prioritize, QA, and ship high-quality work.
• Oversee Webflow CMS operations, including page builds, updates, QA, publishing workflows, and governance standards.
• Elevate website quality through improvements to messaging clarity, information architecture, template consistency, and overall user experience.
• Lead website localization efforts, partnering with the International Marketing Manager to define requirements, manage implementation, and establish scalable workflows for multi-language site expansion.
• Build website performance reporting and insights, partnering with Marketing Operations to ensure clean measurement across GA4, Looker dashboards, and downstream systems.
• Proactively identify and evaluate new tools, technologies, and industry trends to improve site performance, administration, and competitive positioning.
You will work cross-functionally across marketing, design, operations, and external agency partners to deliver a best-in-class web experience while building scalable processes for experimentation, localization, analytics, and site governance. This is a highly visible role with direct impact on how Cresta shows up to prospects, customers, and the market.
