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Upway is the leading platform for certified refurbished e-bikes in Europe and the US, on a mission to make electric mobility accessible to everyone. The company is scaling aggressively in 2026 and seeking a Growth Marketing Manager to own end-to-end growth performance across paid media, SEO, and marketing analytics for the US market.
In this hands-on, analytical role, you will drive profitable customer acquisition and optimize performance across paid search, paid social, and organic channels. You'll own a multi-million-dollar performance budget, managing campaign setup, bidding, creative testing, and scaling. You'll lead continuous testing frameworks across audiences, creatives, offers, and landing pages, balancing short-term efficiency with long-term growth and learning.
You'll build and maintain performance dashboards at the channel, cohort, and funnel level, owning tracking and attribution best practices using GA4, Google Tag Manager, and platform-native tracking. You'll support the global team on data tagging, event layers, cookie and consent optimization, and conversion tracking accuracy.
SEO is also a key pillar: you'll own growth initiatives in collaboration with content and technical teams, including content strategy (brand reviews, buying guides, blogs), technical SEO improvements, and growth testing with clear KPIs tied to business outcomes.
This role is ideal for someone who thinks like a growth marketer first—someone who combines analytical rigor, hands-on execution, and strategic thinking to drive scalable, profitable growth.
