SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Everlab is seeking a Growth Marketing Manager to lead market entry into the UK. You'll be one of the first on the ground, working directly with the UK General Manager to adapt Everlab's proven Australian growth playbook for the UK market. This is a rare opportunity to shape a market from inception rather than optimize an existing operation.
You will own end-to-end execution across early D2C channels: search, social, lifecycle, and referral marketing. Your responsibilities include defining the UK ideal customer profile, refining messaging and positioning for the preventative health category, and directing creative output from central and external teams. You'll manage quarterly channel budgets, launch campaigns, and scale what data supports—all while moving quickly with high ownership and outcome-focused thinking.
Key responsibilities: Adapt the Australian growth playbook for UK customer needs, messaging, and regulatory environment by collaborating with AU growth squads. Launch and run search, social, lifecycle, and referral channels end-to-end, from strategic decisions to execution. Define UK ICP, test positioning and commercial messaging, and build narratives that resonate with preventative health. Brief and direct creative teams; you set standards and judge output without needing to create assets yourself. Own performance reporting on spend, CAC by channel, and funnel metrics using AI-assisted tools where efficient.
You bring 4-6 years of B2C growth marketing experience, ideally at a startup or scaleup. You've operated across multiple channels (not specialized in one) and can demonstrate results in at least two of search, social, lifecycle, or referral. You take ownership of outcomes, make decisions independently, and hold yourself accountable. You've led ICP analysis, positioning, and messaging work—shaping strategy, not just executing plans. You're comfortable with attribution, CAC, and funnel analytics, turning data into prioritized action lists. Nice-to-haves include experience in health, wellness, or regulated categories (understanding UK messaging and claim scrutiny), plus launch experience bringing products to new markets or building brands from zero awareness.
Everlab is an AI-first growth team; all team members are expected to leverage AI tools to work faster, experiment more, and produce higher-quality output. The role is hybrid with 2-3 days in the office, plus flexibility for life beyond 9-to-5 when needed. Benefits include full access to the Everlab health program (post-probation), an Employee Share Option Plan, and a mission-driven team focused on preventative health and reducing pressure on health systems.
