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Ayble Health seeks a data-driven Growth Marketing Manager to own and scale patient acquisition and enrollment marketing across their expanding client base. Reporting to the Fractional Head of Marketing, you will design and execute end-to-end patient acquisition strategies, bridge high-level client strategy with hands-on execution, and drive measurable growth through performance marketing.
Key responsibilities include designing and deploying multi-channel patient acquisition campaigns tailored to individual clients, analyzing enrollment funnels to identify drop-off points and implementing retargeting strategies, and developing standardized marketing toolkits and playbooks for efficient deployment across accounts. You will build and optimize automated lifecycle workflows using marketing automation platforms (particularly Braze), manage client-level KPIs, and run continuous A/B tests on messaging, creative, and timing to optimize performance.
You will collaborate closely with Product, Design, Data, and Clinical teams to improve the customer journey and member experience, while managing project timelines and stakeholder communication in a fast-paced startup environment. The role requires balancing strategic thinking with tactical execution—zooming out to build client strategy while also writing copy, building emails, and pulling performance reports.
Required qualifications include 6+ years of growth marketing, performance marketing, or enrollment marketing experience, ideally in digital health, healthtech, or B2B2C environments. You must be highly analytical with proven ability to use data to drive decisions, optimize funnels, and report on performance. Hands-on expertise with marketing automation platforms (especially Braze) is essential. You should be comfortable working in ambiguity, building processes while executing, and thriving in a startup environment where priorities evolve rapidly.
