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Runway is hiring a Growth Marketing Manager to own paid search and emerging bidding-platform channels end-to-end, including Google Ads, ChatGPT Ads, and future platforms. This is a hands-on, operator-focused role managing seven-figure budgets across US and international markets.
Day-to-day responsibilities include managing Google Ads and ChatGPT Ads campaigns—campaign structure, keywords, bids, budgets, negatives, quality scores, geo and device splits. You'll own the cost-per-acquisition number, managing to a CPA target rather than vanity metrics, and understand the full funnel from impression through registration to subscription.
You'll run a continuous test roadmap covering bidding strategies (tCPA/Smart Bidding), optimization events, ad copy, landing pages, audience and geo splits. Each test will have a clear hypothesis and readout. You'll prove incrementality by designing and reading geo holdouts, conversion-lift studies, and pause tests to distinguish incremental subscribers from those acquired anyway.
Budget allocation across markets is critical—you'll allocate and reallocate spend by market and campaign based on performance, break out international segments, and fund geos that earn it. You'll stand up new bidding platforms as they emerge, writing playbooks for first-in channels. Reporting is clear and frequent: daily and weekly readouts leading with "why," not just tables. You'll partner cross-functionally with creative, lifecycle, product marketing, and engineering on tracking, attribution, and landing page conversion.
Required: 4+ years managing paid search with direct ownership of seven-figure budgets. Deep Google Ads expertise including Smart Bidding, tCPA/tROAS, Performance Max/AI Max, Demand Gen, search term hygiene, quality score. Track record running incrementality tests and acting on results. Fluency in funnel economics (CAC, LTV, CPA, payback). Comfort with data—SQL or willingness to learn, plus GA4/Mixpanel or equivalent. Rigorous experiment discipline and clear written reporting.
Bonus: subscription/freemium or consumer SaaS experience, international/multi-market paid search, MCP/AI tooling automation, early AI-native ad surface experience, attribution plumbing familiarity.
About Runway
AI / Data / Infrastructure; Media / Creator Economy — generative AI tools for video and creative production.
