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Eight Sleep is seeking a Growth Marketing Manager to join its Global Growth Marketing team, reporting directly to the Growth Marketing Lead. The role focuses on optimizing and scaling digital advertising across all regions while managing multiple accounts.
You will lead performance marketing channels including Google Search, Shopping, YouTube, and TikTok, collaborating cross-functionally on Meta, Affiliate, lifecycle, and influencer campaigns. A key responsibility is building new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n) to eliminate manual work and increase marketing efficiency.
You'll analyze campaign performance, evaluate KPIs, and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns. You'll prepare accurate reports with synthesized insights and actionable next steps, recommend new copy and creative strategies, evaluate bidding approaches, and design testing structures using both qualitative and quantitative metrics at a rapid pace. Staying current on industry trends, new ad products, and best practices is essential.
Required qualifications include 3+ years managing at least two of Google, YouTube, Meta, or TikTok Ads with proven success on direct-to-consumer brands with budgets above $1M annually. You need an analytical mindset balanced with creative intuition, fluency in both metrics and emotional storytelling. Experience building automation and tools with AI platforms is critical, along with proficiency in analytics tools (Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console). You must work independently, proactively creating plans from scratch, and continuously refine targeting, copy, and assets based on performance data.
Familiarity with marketing funnels and modern attribution platforms (Northbeam, Triple Whale, Rockerbox) is required, as is experience designing or reading geo-lift, conversion lift, or brand lift studies. International awareness and knowledge of diverse cultures are valued. Strong communication skills, a can-do attitude, and a desire to execute are essential.
Eight Sleep is the world's first sleep fitness company, redefining wellness through advanced hardware, software, and AI technology. The company operates with intensity and high standards, attracting high performers and professional athletes across 30+ countries. Recognized by Fast Company as one of the Most Innovative Companies multiple times and twice named to TIME's Best Inventions of the Year.
