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Phantom is a consumer fintech app with 20M+ users that combines crypto-powered finance with mainstream consumer finance tools. The company has achieved #1 ranking in Google Play Store's finance category and consistently ranks in the Top 50 apps overall.
You'll join as a founding Growth Marketing Manager to own the retention and engagement strategy for Phantom's trading products, including prediction markets, spot trading, and perpetual futures. This is an end-to-end ownership role spanning push notifications, email, and in-app messaging campaigns designed to increase user engagement, drive revenue, and reduce churn.
Key responsibilities include:
- Develop and execute Phantom's retention and engagement marketing strategy across all channels, owning the complete strategy for trading products from measurement definition through roadmap planning
- Partner with the Lifecycle Lead on business outcomes and upward communication to product and growth leadership
- Build and execute complex CRM campaigns and automations using tools like Braze to drive revenue, engagement, and retention
- Lead the lifecycle marketing experimentation roadmap in partnership with Data Science and Product teams
- Serve as a key growth stakeholder, collaborating on lifecycle initiatives and contribution planning
- Work with Product teams to develop holistic lifecycle strategies and automations for prediction markets, spot trading, and perpetual futures
- Collaborate with Brand Design and Product Marketing to create thoughtful, branded experiences and go-to-market moments
You'll bring 3-6 years of lifecycle or growth marketing experience, with proven expertise building CRM programs from strategy through execution. You're proficient with marketing automation platforms (Braze preferred), skilled in user segmentation and behavioral triggers, and have strong analytical capabilities with experimentation knowledge. Experience in prediction markets, sports gaming, consumer fintech, or trading is valued. Strong copywriting and creative intuition round out the profile.
