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Upway is seeking a Growth Marketing Manager to lead end-to-end marketing strategy and execution for the French market. This role combines strategic oversight with hands-on execution, focusing on driving growth in a two-sided marketplace for sustainable mobility.
Key responsibilities include owning growth marketing across all channels (Website, SEO, SEA, GEO, CRM, Affiliate, Paid Ads & Social) for both demand and supply sides. You will track and optimize critical metrics including CAC (Customer Acquisition Cost), CPS (Cost Per Sale), and ROI to ensure sustainable growth. You'll manage the France marketing budget, making strategic allocation decisions to minimize CAC on the demand side and CPL (Cost Per Lead) on the supply side.
You will ensure brand positioning and unique selling propositions are clearly communicated across growth channels and tailored to different audience segments to maximize conversion. Cross-functional collaboration is essential—you'll work closely with global performance and product teams, as well as local operations and logistics, to align marketing with business objectives.
The role emphasizes continuous innovation and experimentation, testing new formats, channels, and creative concepts. You'll coordinate with top-of-funnel specialists to deploy comprehensive 360° marketing campaigns and improve the discovery-to-conversion funnel. Marketing automation is a key component—leveraging AI tools (Claude, Gemini, Zapier) to accelerate and optimize performance.
Required background: 5-8 years in 360° marketing focused on growth channels and business results, ideally in Consumer Goods, e-commerce, or scale-ups. You must be data-driven, business-focused, and comfortable with a builder mindset—resourceful and hands-on in a fast-moving environment. Strong project management skills, interpersonal abilities, and fluency in both French and English are essential. Proficiency with marketing tools including Semrush, GA4, Klaviyo, LLMs, Zapier, Shopify, Meta Business, and Google Ads is required.
