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Pivotal Health is a technology platform helping healthcare providers navigate complex reimbursement landscapes and dispute underpaid claims through an AI-driven, full-service solution. The company combines software, data, and service to simplify IDR (Independent Dispute Resolution) workflows and reduce administrative burden for providers.
You will be the third pillar of the core marketing team, reporting to the VP of Marketing. This is a hands-on individual contributor role with growth trajectory into director-level scope. You'll build and scale campaigns, automation, and measurement that convert awareness into qualified pipeline for two distinct customer segments: hospitals/health systems and physician group practices.
Key responsibilities include:
- Activate segment strategy in market by translating segment messaging and positioning into integrated campaigns with clear audiences, timelines, and success metrics
- Run account-based marketing programs: always-on nurture for health systems and physician groups, plus targeted ABM plays by specialty and region
- Build the lead lifecycle from initial awareness through purchase consideration, designing stage-based nurture, welcome, and re-engagement programs in partnership with Content
- Design lead scoring and handoffs by converting engagement signals (webinars, trade shows, content views, forwarded emails) into scoring triggers and routing logic with Revenue Operations
- Own HubSpot hands-on: build sequences, workflows, forms, emails, landing pages, and audience segments; maintain data integrity between HubSpot and Salesforce
- Run paid digital campaigns on Google and LinkedIn supporting specific ABM plays and emerging search channels including LLMs
- Measure, test, and report on MQLs, funnel conversion, and sourced versus influenced pipeline; provide clear recommendations to segment leaders and VP of Marketing
- Leverage AI tools like Claude daily for research, segmentation, copy testing, reporting, and workflow builds
- Support customer and partner marketing through segmentation, automation, and measurement, including peer-review platforms like G2
The role operates in a fast-moving, ambiguous environment where you'll build structure proactively, bring recommendations rather than waiting for direction, and use AI tools to move faster than a lean team typically could.
REQUIREMENTS:
- 7+ years of marketing experience, including 3+ years in growth, demand generation, or lifecycle marketing (non-linear career paths welcome)
- Hands-on HubSpot experience building sequences, workflows, and customer journeys with specific, demonstrable results
- Data-driven approach with ability to discuss MQL impact, campaign performance, and optimization decisions
- Creative ABM thinking tied to pipeline and measurable outcomes
- Practical Salesforce experience and track record partnering with Revenue Operations on data quality, handoffs, and reporting
- Regular use of AI tools like Claude with sound judgment about validating outputs and owning results
- Comfort in fast-moving, ambiguous environments where you build structure and bring a point of view
- Clear communication and strong cross-functional partnership skills with segment leaders, Content, Events, and Revenue Operations
- Enthusiasm for hands-on individual contributor work on a lean team
EXTRA CREDIT:
- Experience marketing in digital health, healthcare IT, or other highly regulated industries with familiarity with reimbursement or IDR
- High-growth startup experience building marketing function with limited resources
- Hands-on paid digital experience across Google, LinkedIn, or LLM advertising
- Mix of agency and in-house experience
