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Paraform is an AI-powered recruiting marketplace connecting companies with specialized recruiters and AI agents to fill roles faster and more accurately. As Growth Marketing Manager, you will own the complete lifecycle marketing strategy across both sides of the marketplace—companies hiring and recruiters fulfilling roles.
You'll design and execute programs that convert signups into active customers, active customers into power users, and power users into advocates. This is a hands-on role requiring close partnership with the VP of Marketing, Product, Sales, and Customer Success to build the lifecycle infrastructure driving activation, retention, and expansion.
Key responsibilities include:
- Own end-to-end CRM lifecycle strategy across onboarding, activation, adoption, retention, and expansion for both customer segments
- Design and run lifecycle programs including re-engagement campaigns, email nurture sequences, referral mechanics, win-back initiatives, and churn mitigation
- Build and own the referral program end-to-end, including incentive design, trigger logic, and partner enablement
- Own activation and retention for the new PLG sourcing product, including onboarding flows, in-product nudges, and lifecycle email
- Build segmentation and cohort frameworks to differentiate communication by customer type, lifecycle stage, and behavior
- Own HubSpot as the primary marketing automation platform—workflows, A/B tests, segmentation, and deliverability
- Define and track lifecycle KPIs (activation rate, engagement, retention, expansion) and report to leadership
- Partner with Product on in-product lifecycle moments and with Sales/CS on customer-facing programs
You should have 3-5+ years of B2B SaaS lifecycle, customer marketing, or growth marketing experience. You're a hands-on builder who has designed lifecycle infrastructure from scratch, not just executed existing playbooks. Strong analytical skills are essential—you're comfortable with cohort analysis, funnel diagnosis, and A/B testing. You write sharp copy that converts and can operate effectively in ambiguity with minimal existing infrastructure.
Paraform is backed by top-tier investors including Scale, Felicis, A*, BOND, Liquid 2, and DST Global, plus founders from YouTube, Instacart, and Canva. The company 8x'd revenue last year and partners with industry leaders like Decagon, Palantir, Rippling, Abridge, and Hightouch.
