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Amplemarket is an AI-powered B2B sales platform backed by Y Combinator that helps companies generate more opportunities through advanced lead generation, hyper-personalized sequencing, omnichannel outreach, and smart actions. The platform serves fast-growing companies like Deel, Moveworks, H1, and Vanta.
As Growth Marketing Manager, you will drive measurable growth by turning marketing priorities into clear execution plans. You'll work directly with the co-founder and CRO, collaborating closely with Sales, Product, and the existing Marketing team. This is a hands-on role with a clear path to Head of Marketing.
Key responsibilities include:
**Drive Marketing Growth**: Turn quarterly priorities into clear plans with tradeoffs, identify and test new growth opportunities across channels, track performance using data to prioritize scaling/improving/stopping initiatives, and own targets for inbound demand (demo requests, inbound pipeline, visitor-to-demo-to-qualified-opportunity conversion).
**Own Paid, SEO & AEO**: Manage paid acquisition end-to-end including channel strategy, budget allocation, creative testing, CAC, and payback. Develop and execute SEO strategy across content, technical SEO, and conversion-focused traffic measurement. Build AEO (Answer Engine Optimization) strategy to ensure Amplemarket is cited and recommended in ChatGPT and other AI answer engines.
**Lead Product Marketing**: Own positioning, messaging, and go-to-market plans for product launches in partnership with Product and Sales.
**Guide Content**: Set briefs and direction for content based on business and growth priorities. Partner with the Content team to ensure output is relevant, high-quality, and aligned with goals.
**Drive Cross-Functional Execution**: Coordinate with Sales, Product, Content, Design, Events, and Engineering to keep initiatives moving. Build strong working relationships and drive progress through influence rather than formal authority. Coordinate with sales enablement to position new products, messaging, and materials in live deals.
The company is a post-Series A startup with product-market fit, founded by the creators of Fermat's Library.
**Requirements:**
- 5+ years of experience in Marketing, Growth, or Demand Generation, ideally in B2B SaaS
- Experience marketing to Sales and Revenue leaders
- Proven experience owning paid acquisition and SEO; AEO experience is a plus
- Strong product marketing and sales enablement experience
- Comfortable coordinating cross-functional teams without formal management authority
- Hands-on, analytical, and comfortable working across multiple areas of marketing, using AI and automation to improve execution
- Excellent communication skills and fluency in English
