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Stream is a leading global Workplace Finance platform serving 4 million workers across 2,000 employers. The company offers Earned Wage Access, savings tools, benefits optimization, and AI-powered financial coaching—all built on responsible access to workers' already-earned pay. Stream partners with major U.S. employers including Albertsons, Dollar General, Five Below, Wayfair, and GE Appliances, and operates as a Certified B Corporation.
This newly created role reports to the VP of Marketing and owns Stream's account-based marketing (ABM) strategy and execution. You will design and scale personalized campaigns targeting the company's top enterprise accounts, working closely with sales leadership to break into new accounts and accelerate existing deals.
Key responsibilities include:
- Owning enterprise ABM strategy and pipeline contribution for top target accounts in partnership with sales
- Designing and executing 1:1 and 1:few campaigns across LinkedIn, email, direct mail, gifting, and field experiences
- Mapping buying committees at Fortune 500 employers and building multi-stakeholder engagement plans across HR, payroll, benefits, and finance functions
- Partnering with sales on account selection, tiering, and timing; running regular cadences to review engagement signals
- Coordinating with event marketing on high-touch executive experiences (dinners, roundtables, hospitality)
- Leveraging partner marketing and tech stack intelligence to sharpen targeting
- Using AI tools for account research, personalization, creative development, and signal analysis
- Defining account-level success metrics, tracking engagement and progression, and reporting results to leadership
- Testing, learning, and codifying winning plays into a scalable ABM playbook
Required qualifications:
- 5+ years of B2B growth marketing experience with hands-on ABM campaign ownership across channels
- Proven track record generating pipeline for sales organizations; experience owning revenue numbers
- Direct experience partnering with enterprise sales teams as a strategic partner
- Builder mentality: comfortable starting with spreadsheets and manual processes, then systematizing what works
- Strong AI fluency and active use of AI tools in marketing workflows
- Creative instincts for campaigns that capture executive attention
- Comfort with data-driven decision-making using engagement and pipeline metrics
- Experience with marketing automation and CRM platforms (HubSpot preferred)
Desirable experience:
- Marketing to HR, payroll, benefits, or finance buyers
- High-growth B2B companies building enterprise go-to-market motions or establishing new categories
- ABM and data enrichment platforms
- Account-level measurement (engagement scoring, buying committee coverage, pipeline attribution)
Success milestones include embedding in the sales motion within 3 months, launching initial campaigns with a documented tiered engagement model and v1 playbook, and owning the full ABM engine with trusted engagement scoring and attribution by month 6.
