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Gradial is hiring its first Growth Marketing Manager for Account-Based Marketing to build and execute ABM programs against a focused target account list. This is a hands-on individual contributor role with full ownership of strategy, program design, messaging, channel orchestration, and measurement.
You will own 1:1 and 1-to-many ABM programs for Gradial's highest-value accounts, working directly with sales teams (AEs, SDRs, and leadership) to turn account intelligence into engagement, meetings, and pipeline. Key responsibilities include:
- Building and running 1:1 programs for high-value accounts with custom content, personalized digital experiences, executive outreach, direct mail, and high-touch moments tailored to specific buying groups.
- Developing and scaling 1-to-many programs for account clusters based on industry, use case, or buying trigger.
- Owning account selection, tiering, and continuous refinement of the target account list in partnership with Sales.
- Mapping buying committees, organizational priorities, active initiatives, technology environments, and competitive context to drive action.
- Orchestrating coordinated account plays across email, LinkedIn, paid media, direct mail, events, and executive outreach.
- Partnering with AEs and SDRs on account planning, outbound sequences, offers, CTAs, and follow-up strategies.
- Leading recurring account interlocks with Sales to review engagement, buying signals, opportunity movement, and next steps.
- Creating seller enablement assets including account briefs, talk tracks, sequences, and messaging.
- Owning executive field programs (dinners, roundtables, VIP experiences) for priority accounts.
- Instrumenting and measuring the ABM motion end-to-end: engagement scoring, intent signals, seller alerts, account penetration, meetings, pipeline creation, and deal velocity.
- Testing and iterating on messaging, offers, channels, and account tiers with clear conviction on what to scale, change, or stop.
- Leveraging modern marketing technology and AI tools to deliver deeper personalization and faster execution.
Required qualifications: 6+ years of B2B marketing experience with 3+ years building and running account-based programs against named target accounts, including Fortune 100 experience. Demonstrated track record executing true 1:1 and 1-to-many ABM (not repackaged demand gen). Strong partnership history with enterprise sellers. Hands-on experience with ABM platforms (6sense, Demandbase, Terminus, RollWorks) and personalization tools (Mutiny, Folloze). Fluency across the go-to-market stack (CRM, marketing automation, enrichment, sales engagement). Experience marketing into complex enterprise buying committees with long sales cycles. Strong writing and content development skills. Analytical judgment connecting engagement to pipeline outcomes. Active experience using AI tools (ChatGPT, Claude, Gemini) in day-to-day work.
