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Wonderschool is a two-sided marketplace connecting families with early childhood education providers. The company helps educators launch and grow childcare programs while enabling parents to find quality care.
You will own growth acquisition for both marketplace sides: parents and providers. On the parent side, you'll manage performance marketing, conversion optimization, and AI-powered personalization to drive family sign-ups and engagement. On the provider side, you'll execute grassroots recruiting through weekend community events, outreach campaigns, and social initiatives to attract educators to the platform.
Key responsibilities include:
Parent Growth: Own the full parent acquisition funnel from paid advertising and landing pages through on-platform conversion. Continuously optimize website elements to improve conversion rates. Leverage AI tools to personalize ad creative and lifecycle messaging. Develop demographic-targeted messaging tailored to different communities, income levels, and geographies.
Provider Growth: Plan and execute weekend events reaching mothers, teachers, and aspiring childcare providers. Build provider recruitment campaigns through events, social advertising, and community partnerships. Create scalable, repeatable systems for provider recruiting and onboarding that extend beyond one-off initiatives.
Systems & Measurement: Develop the frameworks, playbooks, and measurement infrastructure to support sustainable growth. Own key metrics including customer acquisition cost (CAC), conversion rates, payback period, and unit economics across both marketplace sides. Collaborate with product and engineering teams on website optimization and funnel improvements.
You are deeply analytical with comfort modeling CAC, LTV, and payback economics. You have technical fluency sufficient to partner effectively with engineers and understand platform mechanics driving conversion. You excel with people and genuinely enjoy community engagement. You bring a strong track record in social media (paid and organic) with demonstrated acquisition results. You think systematically about building scalable processes rather than running manual plays repeatedly. You're hands-on with AI tools and excited to apply them to marketing and user experience.
