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Martie is seeking a Growth Marketing Lead to own customer acquisition strategy and execution. This is a full-time, hybrid role based in Los Angeles or San Francisco, reporting to the Head of Marketing.
You will drive acquisition across paid channels (Meta, Google) and emerging channels (newsletters, podcasts, connected TV, partnerships). Key responsibilities include: setting the channel roadmap, running acquisition tests, managing CAC and budget allocation, diversifying into new channels, preparing for AI answer engine optimization (AEO/GEO), collaborating on creative development, owning A/B testing and CRO initiatives, and analyzing acquisition metrics to inform strategy.
This is an individual contributor and player-coach role in a scrappy startup environment. You'll work closely with the Head of Marketing, brand team, designers, and data teams to execute a fast-test-to-scale acquisition engine.
Required qualifications: 5+ years in growth or performance marketing at DTC or e-commerce brands with direct ownership of paid acquisition budgets or P&L. You must be fluent in paid social, paid search, product catalog ads, landing page testing, and experimentation. Strong understanding of CAC, funnel metrics, and conversion rate optimization required. AI-native approach to creative and testing workflows is essential. Familiarity with SEO and emerging AI search (AEO/GEO) is required. You should be a team player who understands brand value, comfortable with startup ambiguity, and based in LA or SF.
Nice-to-have: experience launching channels from zero, optimizing mature programs, or background in grocery, CPG, or beauty categories.
