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Commure is building an AI Operating System for healthcare that spans the full care journey: Ambient AI and Dictation, intelligent Agents automating workflows, and autonomous RCM processing billions in claims. The company serves 500+ healthcare organizations, 500,000+ clinicians, and processes $25B+ in annual claims. Commure recently raised $70M at a $7B valuation and was named to Fortune's Future 50 list and 2026 AI Breakthrough Awards for "Overall NLP Company of the Year."
You will architect and operate the growth engine from the ground up as a hands-on senior leader. This is not a management-by-committee role—you will design the system, wire the stack, run experiments, and ship assets. You think in funnels and frameworks, build measurement infrastructure before launching campaigns, and treat go-to-market as an engineering discipline: instrument, test, iterate, scale.
Key responsibilities include:
**Ad Engine & Performance Marketing**: Own design, build, and continuous optimization of the ad engine across paid search, paid social, programmatic, and video. Architect audience segmentation, bidding strategies, creative rotation logic, and budget allocation frameworks. Treat the ad engine as a product, iterating on targeting logic, landing page pairings, offer variants, and conversion pathways. Execute hands-on in platforms, not just reviewing reports.
**MQL Ownership & Demand Generation**: Own the net new marketing qualified leads number directly. Build and operate the demand generation engine from first touch to sales-ready hand-off with clear SLAs, routing logic, and feedback loops. Define and enforce MQL quality standards in partnership with Sales and RevOps. Report on MQL volume, velocity, cost-per-MQL, and downstream conversion rates to direct investment across channels.
**Scaling Marketing Foundations**: Take existing brand narrative, positioning, and early channel presence and build the operational engine that scales them. Translate strategy into repeatable growth systems: standardized processes, campaign architecture, channel playbooks, and asset libraries. Identify what works at small scale and build infrastructure to run it at 10x without losing fidelity or efficiency.
**Full-Funnel Growth Architecture**: Design and own the complete growth system spanning paid (search, social, programmatic, video), organic (SEO, content, web), ABM, partnerships, and referral. Build experimentation infrastructure with test frameworks, audience segmentation, and offer variants. Engineer the demand-to-pipeline path with ICP definitions, routing logic, handoff SLAs, and Sales feedback loops.
**Growth Stack & Analytics**: Instrument the growth funnel end-to-end across Salesforce, HubSpot, GA4, Webflow/CMS, and attribution/BI tooling. Partner with RevOps and Analytics on taxonomy, data hygiene, experimentation frameworks, and attribution models. Build dashboards and reporting infrastructure that answer "what's working" in real time.
**Cross-Functional Leadership**: Serve as DRI for growth, setting strategy and running operating cadence. Align Sales, RevOps, Product, and Brand around clear priorities. Build influence without line authority. Maintain transparent roadmap and experiment backlog; communicate trade-offs and learnings frequently.
You will work directly with Sales, RevOps, Product, and Brand to turn signal into pipeline. This is a high-visibility role with significant growth opportunities and direct accountability for net new business outcomes.
**Requirements**:
- Senior, hands-on experience building integrated growth programs in B2B SaaS (healthtech experience a plus)
- Demonstrated ownership of an MQL or pipeline number with accountability for net new business outcomes, not just activity metrics
- Deep hands-on experience building and optimizing ad engines across paid search, social, and programmatic; platform expertise required
- Proven ability to take early-stage marketing foundation and scale it into high-output, repeatable growth system
- Comfortable instrumenting funnels and writing high-conversion briefs; shipped real things in both modes
- Strong systems instinct: design processes, taxonomies, and operating cadences that others can use
- Ability to influence without authority, move fast with incomplete information, maintain high standards
- Bias toward building: create solutions when they don't exist
**Nice to Have**:
- Built ABM motions in partnership with Enterprise and Mid-Market Sales
- Run product-led and sales-led motions in parallel
- Worked with data science on incrementality testing or advanced attribution
- Scaled performance creative system across channels with structured testing
