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Salary: USD 320,000 - 400,000 / annual
Anthropic is seeking a Growth Marketing Lead to own and scale performance marketing efforts across Claude's product suite (Pro, Max, Team, Enterprise, and API). This leader will sit within a unified Growth team alongside product managers, engineers, designers, and data scientists, responsible for performance marketing, lifecycle, and SEO.
Key responsibilities include:
- Define and execute global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing
- Execute growth campaigns end-to-end across acquisition, activation, and retention from hypothesis through launch and scale
- Build campaigns for consumers, developers, and businesses
- Own self-serve and product-led B2B demand generation for Team, Enterprise, and API; partner with Enterprise Marketing and GTM on sales-assisted demand
- Partner closely with Data Science on incrementality, holdouts, attribution, lifetime value, and payback
- Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions
- Collaborate with Growth Product and Growth Engineering on top-of-funnel experiments, tracking, and marketing stack
- Work with Brand, Content, and Product Marketing to accelerate creative output and scale successful approaches internationally
- Translate complex analysis into clear recommendations for senior leadership, shape long-term roadmap, and lead/grow the growth marketing team
Anthropics's mission is to create reliable, interpretable, and steerable AI systems. The company is a rapidly growing team of researchers, engineers, policy experts, and business leaders focused on building beneficial AI.
Requirements:
- 10+ years in growth or performance marketing at high-growth technology companies with self-serve or product-led motion
- Demonstrated leadership of a growth marketing function, owning team, budget, and KPIs across multiple channels, with recent hands-on involvement
- Experience driving both self-serve/product-led B2B demand generation and consumer growth; proven partnership with enterprise marketing and sales teams
- Rigorous approach to experimentation and incrementality; ability to pull and validate own numbers; comfort working with data scientists
- First-principles thinking, ability to push through blockers and ship, and skill in bringing partner teams along
- Clear written communication; ability to explain marketing performance to non-marketers and executives
- Technical background or ability to work effectively with engineering teams
- Current AI user with perspective on how it changes growth marketing; genuine excitement about Anthropic's mission
Preferred qualifications:
- Experience marketing to developers or technical audiences, or working on AI products
- Background in SEO and lifecycle in addition to performance marketing
- Experience with products featuring dual B2C and B2B funnels
- Consumer subscription business experience
- Founder background
Education: Bachelor's degree or equivalent combination of education, training, and professional experience in a field relevant to the role.
Workplace: Hybrid with expectation of at least 25% time in office, though some roles may require more. Visa sponsorship available.
