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Salary: USD 90,000 - 160,000 / annual
Formic is reshaping American manufacturing by making automation accessible to every factory through a Robotics-as-a-Service model. The company combines industrial robotics, proprietary software, and full-service support to help manufacturers deploy automation quickly without large upfront capital investment. Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly.
As Growth Marketing Engineer, you will be the technical backbone of Formic's marketing operations and campaign execution. You own the systems, stack, and infrastructure powering all marketing campaigns while bringing creative instincts to shape campaign strategy. You will architect and deploy multi-channel outbound systems, build and manage AI-powered workflows, produce campaign assets, and enable comprehensive measurement and attribution.
Key responsibilities include:
- Own technical setup, deployment, and ongoing management of the full GTM tech stack to drive pipeline growth and ensure clean, reliable data flow
- Design and build automated, AI-powered outreach systems and workflows that drive lead generation at scale
- Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels
- Build all campaigns with proper tracking and attribution so performance is measurable, reportable, and improvable
- Create and maintain dashboards and reporting systems to surface pipeline metrics, campaign ROI, CAC, and conversion data
- Identify gaps and inefficiencies in the GTM stack and proactively propose and implement solutions
- Evaluate and integrate new tools and platforms that can accelerate lead generation or campaign performance
- Collaborate with content, design, and sales to ensure campaigns are cohesive and on brand
- Support A/B testing frameworks, analyze results, and translate findings into actionable iteration
- Maintain data quality and integrity across all marketing and sales platforms
- Act as internal subject-matter expert on AI-driven GTM systems
You thrive at the intersection of technical precision and creative ambition, equally comfortable setting up sequences in Apollo or Instantly as brainstorming HeyGen video campaigns or wiring custom Claude workflows for personalized outreach at scale.
REQUIREMENTS:
- 3+ years of experience in GTM Engineering, Marketing Operations, or similar technical role
- Hands-on experience deploying, integrating, and managing marketing and sales technology stacks in B2B environments
- Experience using AI tools including Claude, OpenAI, or similar LLMs to automate, personalize, or accelerate GTM workflows
- Strong analytical mindset: design experiments, analyze results, measure what matters, use data to make decisions
- Creative thinker who can contribute meaningfully to campaign ideation and messaging, not just technical execution
- Ability to manage multiple projects simultaneously in fast-moving environment with shifting priorities
- Comfortable operating in hands-on, high-ownership role where you are often building from scratch
- Experience working cross-functionally with Sales, RevOps, and Marketing stakeholders
- Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science, or similar field—or equivalent experience
