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Salary: USD 90,000 - 160,000 / annual
Formic is reshaping American manufacturing by making industrial automation accessible to every factory through a Robotics-as-a-Service model. The company combines industrial robotics, proprietary software, and full-service support to help manufacturers deploy automation quickly without large upfront capital investment. Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly.
The Marketing team is the growth engine behind commercial expansion, working in close collaboration with Sales, RevOps, and Leadership to generate pipeline, refine messaging, and reach manufacturers at the right time.
As Growth Marketing Engineer, you will be the technical backbone of the marketing organization, owning the systems, stack, and infrastructure that power campaigns while bringing creative instincts to shape campaign strategy. You will architect and deploy multi-channel outbound systems, build and manage AI-powered workflows, produce campaign assets, and enable comprehensive measurement. You are a key driver in aggressively scaling qualified lead volume.
Key responsibilities include: owning the technical setup and deployment of the full GTM tech stack to drive pipeline growth and ensure clean data flow; designing and building automated, AI-powered outreach systems and workflows for lead generation at scale; partnering with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels; building all campaigns with proper tracking and attribution for measurable performance; creating and maintaining dashboards and reporting systems for pipeline metrics, campaign ROI, CAC, and conversion data; identifying gaps and inefficiencies in the GTM stack and proposing solutions; evaluating and integrating new tools and platforms; collaborating with content, design, and sales teams; supporting A/B testing frameworks and translating findings into actionable iterations; maintaining data quality and integrity across marketing and sales platforms; and acting as an internal subject-matter expert on AI-driven GTM systems.
You thrive at the intersection of technical precision and creative ambition, equally comfortable setting up sequences in Apollo or Instantly as brainstorming HeyGen video campaigns or wiring custom Claude workflows for personalized outreach at scale.
REQUIREMENTS:
- 3+ years of experience in Growth Marketing, GTM Engineering, Marketing Operations, or similar technical role
- Hands-on experience deploying, integrating, and managing marketing and sales technology stacks in B2B environments
- Experience using AI tools including Claude, OpenAI, or similar LLMs to automate, personalize, or accelerate GTM workflows
- Strong analytical mindset: design experiments, analyze results, measure what matters, use data to make decisions
- Creative thinker who can contribute meaningfully to campaign ideation and messaging, not just technical execution
- Ability to manage multiple projects simultaneously in a fast-moving environment with shifting priorities
- Comfortable operating in a hands-on, high-ownership role where you are often building from scratch
- Experience working cross-functionally with Sales, RevOps, and Marketing stakeholders
- Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science, or similar field—or equivalent experience
