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OnePay is a consumer fintech platform backed by Walmart and Ribbit Capital, offering an all-in-one financial services experience combining banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto. The company also partners with employers, HCM providers, and gig platforms to deliver embedded financial services.
As Growth Marketing Channel Manager, you will own paid social channel strategy and execution, driving customer acquisition across TikTok, Meta (Facebook/Instagram), and Google platforms (UAC, Search, PMax, YouTube). Your core responsibilities include day-to-day campaign management and optimization, budget allocation, targeting and bidding strategy refinement, and performance analysis to identify scaling opportunities.
You will manage high-volume creative testing in partnership with the Social and Creative teams, rapidly iterating on ad performance and scaling winners while optimizing or pausing underperformers. You'll collaborate cross-functionally with Operations, Analytics, and Growth teams to improve tracking, attribution, and full-funnel performance metrics. The role emphasizes AI-native strategies for testing and execution.
Required qualifications include 5+ years in performance marketing, paid social, or growth marketing within B2C or fintech environments. You must have hands-on experience managing and scaling campaigns across paid social and Google platforms, with strong analytical skills optimizing toward CPA, ROAS, and conversion metrics. Proven ability to structure creative testing and translate insights into scalable growth strategies is essential. You should be comfortable working cross-functionally with analytics, product, and creative teams, demonstrate AI fluency in daily workflows, and bring proactive builder/executor mentality.
The company offers competitive base salary, stock options, health benefits from day one, 401(k) with company match, remote-friendly work arrangement, flexible time off, and growth opportunities within a high-growth, mission-driven culture.
