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Growth Marketing Associate

InnovaMat - San Francisco, CA, United States - In-office

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Salary: USD 70,000 - 70,000 / annual

InnovaMat is a fast-growing educational technology company transforming mathematics instruction globally. With 350+ employees across 10 countries and presence in 2,600 schools worldwide, the company delivers research-backed curriculum, intervention programs, and adaptive technology used by over 27,000 teachers. They are rapidly expanding across the United States and seeking a Growth Marketing Associate to drive awareness and pipeline generation. In this role, you will execute marketing initiatives that create opportunities with school districts and education leaders. You'll work closely with the U.S. Growth team and Global Marketing team on campaigns, events, partnerships, and demand generation strategies. Key responsibilities include: driving top-of-funnel growth through qualified meeting generation; executing webinar, conference, and event marketing initiatives; coordinating outbound campaigns across multiple channels; launching new growth experiments and acquisition strategies; supporting campaign execution from planning through launch; creating marketing assets and materials; partnering with Sales to ensure smooth lead progression; monitoring key metrics and campaign performance; building reports and dashboards; identifying optimization opportunities; and collaborating across Growth, Marketing, Customer Success, and Operations teams. You should have 2+ years of experience in Growth Marketing, Marketing, Demand Generation, Events, Partnerships, Sales Development, or similar growth-focused roles. Required skills include strong project management, organizational abilities, excellent written and verbal communication, and comfort managing multiple priorities in a fast-paced environment. You should be curious, proactive, eager to learn, and excited about startup environments. Nice-to-have qualifications include B2B marketing campaign experience, familiarity with Salesforce or similar CRM/marketing tools, webinar/conference/event marketing experience, education or EdTech background, and experience working closely with sales teams. The role offers direct mentorship from experienced Growth and Marketing leaders, exposure to all marketing funnel stages, meaningful ownership from day one, and a fast-learning environment. Compensation includes $70,000 annual salary, 5% 401(k) match, medical/dental/vision insurance, 22 days PTO plus company Christmas shutdown, laptop and phone, team offsites, and travel opportunities.

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