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Salary: USD 90,000 - 120,000 / annual
TULU is a post-Series A IoT and smart-unit platform revolutionizing on-demand access to products and services. Backed by $40M+ in funding, the company operates in 60+ cities across North America and Europe, serving 250,000+ households with smart lockers and usage-based data insights.
As a Growth Marketer, you will own the strategy, tools, and experiments that accelerate user acquisition by blending digital and physical tactics across non-paid channels. You'll shape pre- and post-signup journeys, incentives, and messaging while working closely with Product, Data, and Design teams. You'll be accountable for net new registrations, activation and conversion rates, user quality, and program scalability across markets.
Key responsibilities include:
- Execute B2C marketing efforts end-to-end with data-driven optimization
- Create durable flywheels (referrals, ambassador programs, owned placements) that don't rely on paid acquisition or SEO
- Forecast registrations and capacity needs; plan resources and rollout sequences
- Build creative messaging, design language, and value offerings that resonate with target markets
- Contribute to onboarding, funnel optimization, and user flow improvements
- Enhance marketing operations and implement best practices for efficiency
- Report weekly on funnel impact and maintain a quarterly test plan with clear scale/stop criteria
This is a high-impact role for a creative, execution-savvy marketer who thrives in fast-paced environments and wants to shape the future of consumption on a global scale.
Requirements:
- 5+ years of B2C growth marketing experience
- Mastery of non-paid acquisition tactics (referrals, community, partnerships, owned surfaces)
- Ability to ship fast: ideate, prototype, test, analyze, and operationalize with a tight weekly experiment loop
- Fluency with QR/UTM taxonomy and basic analytics; comfort with lightweight creative tools (Canva, Figma)
- Strong experimentation and analytical skills (A/B testing, holdouts, incrementality); ability to model incentive payback and fraud controls
- Vendor/freelancer management capability; crisp communication and operational discipline
- Proven ability to build comprehensive acquisition strategies across multiple channels
- Experience with CRM systems and Marketing Automation (preferably Braze)
Nice to have: startup experience, campus or multi-property program experience, B2B2C model experience, subscription business model experience.
