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Stacks is an AI-native platform transforming how modern finance teams execute their monthly close. The company has grown from 2 to 30+ people in two years, raised a $23M Series A from Lightspeed Venture Partners, and is trusted by leading European scale-ups including Pleo, Freetrade, and Motorway. The team blends expertise from Uber, Plaid, Miro, Mollie, and Bunq.
You will own top-of-funnel growth and inbound acquisition, targeting Heads of Accounting, VPs of Finance, and Controllers at enterprise finance teams. This is a metrics-driven role for someone obsessed with CAC, CPL, conversion rates, and attribution—not a traditional marketer.
Key responsibilities include: engineering self-sustaining inbound growth loops across paid, organic, ABM, and website CRO; running structured A/B and multivariate tests weekly with clear hypotheses and decision frameworks; optimizing content for search capture with target keyword clusters and conversion paths; owning website conversion rate optimization as a primary deliverable using heatmaps, session recordings, and funnel analysis; designing and testing lead capture mechanisms (calculators, benchmarking reports, gated frameworks) with focus on sign-up-to-demo conversion; maintaining an analytics stack end-to-end (UTM taxonomy, GA4, attribution, BI dashboards); and partnering with Sales on ABM plays with account-specific digital air cover and high-intent signal sharing.
You bring 3–5 years in high-growth B2B SaaS or fintech, ideally having seen a company scale from early to mid-stage. You are biased toward action, launching good experiments today rather than perfect ones next month. You use AI agents as a core part of your daily toolkit for copy, analysis, creative variation, and reporting automation. You are fluent in growth metrics and can sanity-check numbers and spot directional meaning versus noise. You have run paid acquisition independently (LinkedIn Ads and/or Google Search) with measurable results, and have hands-on CRO experience with A/B testing, heatmaps, session recordings, and funnel analysis.
Stacks is office-first and values collaboration in person. The role is based in either the Amsterdam or London office.
