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Honeydew is a tech-forward dermatology platform enabling millions globally to access licensed dermatologists, FDA-approved treatments, and ongoing support in 24 hours (vs. industry average of 6 months). The company combines digital-native care, AI-powered evaluation, integrated treatment delivery, and lab testing to tackle access and cost barriers in skin health.
You'll lead organic social strategy and community building for Honeydew's growth team, reporting to the VP of Growth. The role spans strategy, execution, and analytics across organic channels, community platforms, and lifecycle programs.
Key responsibilities include: owning organic social strategy and calendar across TikTok, Instagram, and emerging platforms; directing creators and on-camera talent to produce scroll-stopping content; running community end-to-end (social engagement, Discord management, referral program); planning digital and in-person events and activations; collaborating with paid and creative teams to align organic, community, and paid efforts; and grounding decisions in performance data.
You'll bring 4–6 years of growth, organic social, community, or lifecycle experience at consumer or DTC brands, with demonstrated channel ownership. You have native instincts for what performs on TikTok and Instagram, can direct talent, and understand community dynamics (Discord, referral programs, Reddit). You're scrappy, entrepreneurial, and analytical—excited to build from the ground up, move fast, and tie work to growth outcomes.
Nice-to-haves include healthcare/telehealth experience, basic video editing, hands-on events experience, and lifecycle/CRM familiarity. The role is hybrid in NYC, though the company is open to exceptional remote candidates. Honeydew offers equity, flexible PTO, comprehensive health/vision/dental, 401k match, wellness memberships, and equipment stipends.
