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Paytm is India's leading mobile payments and financial services distribution company, serving 500+ million registered users. The Postpaid team is looking for a high-agency Growth Manager to drive scalable growth for Paytm's lending product through data-driven campaign execution and experimentation.
In this hands-on role, you will own end-to-end growth campaigns across channels (in-app, push, SMS, email) focused on awareness, activation, and usage of Postpaid. You'll work at the intersection of marketing, product, and user behavior to solve real-world problems for Indian consumers.
Key responsibilities include:
- Own planning and execution of growth campaigns across multiple channels to drive Postpaid awareness, activation, and usage
- Discover and define user cohorts with different behaviors (by credit score, session intensity, geography, product interaction)
- Identify opportunities to increase visibility, CTR, conversion, and engagement through experiments, segmentation, and campaign innovation
- Run and evaluate growth experiments (A/B tests, control groups) and scale winning approaches
- Partner with Product and Business teams to improve in-app journeys, address drop-offs, and reduce friction in loan application flows
- Own CLM/CRM campaigns end-to-end—from strategy and creative briefing to deployment, monitoring, and optimization—for retargeting, education, and engagement
- Use SQL and Looker to build dashboards and track campaign and funnel performance
- Continuously monitor funnel health, campaign effectiveness, and market trends to propose new strategic bets
- Leverage AI to improve operational efficiency and unlock growth
You'll work in a collaborative, output-driven environment with cross-functional teams including design, content, product, analytics, and business. The role offers the opportunity to be part of India's largest digital lending story and improve average revenue per user through cross-sell opportunities.
REQUIREMENTS:
- 4 to 6 years of experience in growth, campaign management, or product marketing, preferably in fintech, e-commerce, or consumer tech
- Working understanding of user funnels, segmentation, and basic attribution
- Hands-on experience with analytics tools (SQL, Looker, Amplitude) and engagement tools (CleverTap, MoEngage)
- Ability to generate and test hypotheses using data and translate insights into product or marketing actions
- Cross-functional collaboration skills with design, content, product, analytics, and business teams
- Excellent problem-solving, structured thinking, and bias toward experimentation and measurement
- Self-starter mentality; ability to thrive in fast-paced, ambiguous environments
BONUS SKILLS:
- Working knowledge of Figma or other design tools for quick mocks and iteration
- Experience in lending, banking, or regulated products
- Strong storytelling and ability to synthesize data into clear growth narratives
