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OpenAI's Growth team drives user and revenue growth across ChatGPT's consumer and business segments worldwide. The International Growth team works with regional leaders in priority markets to identify user needs and product gaps critical for adoption, usage, and monetization.
As Growth Lead for Southeast Asia based in Singapore, you will shape and execute ChatGPT's growth strategy for the region. You'll partner closely with the Singapore General Manager to understand local users, identify the biggest growth opportunities, and translate those priorities into product improvements, funnel optimizations, and performance marketing tests. Your work spans the full funnel—acquisition, activation, retention, and monetization—collaborating with Product, Engineering, Design, Data Science, Partnerships, and Marketing teams to influence priorities and ship measurable impact.
Key Responsibilities:
- Partner with the regional GM to set a country growth plan and roadmap priorities with clear hypotheses, owners, dependencies, and measurable outcomes
- Use user research, funnel and cohort data, and competitive insight to identify local friction and prioritize opportunities that matter most to users
- Run performance marketing tests across relevant channels, creators, and partners; use incrementality, CAC, payback, and LTV metrics to decide what to scale
- Design and run rigorous experiments across onboarding, activation, repeat usage, re-engagement, and paid conversion; measure incremental impact and iterate with Product, Engineering, Design, and Data Science partners
- Partner with regional Marketing and central media teams to brief and prioritize audience, positioning, creative, and channel tests
- Own the country growth scorecard across acquisition, retention, paid conversion, and unit economics, distinguishing incremental user and revenue gains
- Run the growth operating cadence with the GM and regional teams, aligning central and local partners on results, trade-offs, and dependencies
- Build and operate segmentation, lifecycle journeys, growth tooling, performance marketing, and product experimentation capabilities that scale across markets
Travel as needed for key cross-functional sprints and regional collaboration.
Requirements:
- 10+ years of experience across product growth, growth marketing, data science, or growth strategy and operations, with hands-on execution in a fast-moving technology company
- Proven track record of turning local research and user behavior into product and growth priorities, then shipping improvements with measurable impact
- Strong command of acquisition, activation, retention, and monetization funnels, including technically rigorous experimentation and interpretation
- Practical performance marketing experience across audience, channel, creative, and measurement decisions; ability to partner effectively with media specialists
- Analytical fluency in cohort analysis and growth economics, including incrementality, LTV, CAC, payback, and contribution margin
- Experience adapting and running campaigns across markets, using local audience behavior, channels, language, and cultural context to improve relevance and performance at scale
- Track record of owning growth goals and delivering measurable user or revenue outcomes across product and marketing levers
- Ability to influence and align central and regional teams, translate local needs into scalable approaches, and make progress through ambiguity
