SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Cresta is an AI platform that combines conversational AI agents, real-time human agent augmentation, and conversation intelligence to drive revenue and efficiency across customer experience channels. Founded from Stanford AI Lab, the company has raised $270M+ from top-tier investors including a16z, Greylock, and Sequoia. Cresta powers customer experiences for leading companies including United Airlines, Cox Communications, and Marriott.
You will be Cresta's first dedicated marketing hire in EMEA, reporting to the VP International Marketing. This is a strategic, execution-oriented role focused on building and scaling the regional marketing function with a strong emphasis on Spain, while aligning with global marketing strategy.
Key responsibilities include:
- Develop and execute EMEA marketing strategy aligned to regional pipeline, CARR goals, and global priorities
- Translate global campaigns and product launches into effective regional execution plans
- Own and deliver regional marketing across field events, ABM, digital programmes, executive engagement, and sponsorships
- Partner closely with EMEA Sales to drive pipeline creation and acceleration
- Act as primary bridge between EMEA Sales and Global Marketing
- Provide regional insights to inform global messaging, campaigns, and roadmap decisions
- Track, measure, and report on marketing contribution to pipeline and revenue against global KPIs
- Build foundation for scaling the EMEA marketing team over time
- Own field marketing execution in Spain and across the region, including in-market events
- Partner with Director of Product Marketing on localization and content in local languages
- Build Cresta's presence in local CX communities by organizing events and securing speaking opportunities
This role offers broad exposure across multiple markets and close partnership with regional sales leadership. International expansion is a top priority for Cresta following recent GTM hub launches in EMEA and APAC.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, related technical field, or equivalent practical experience
- 5+ years of B2B SaaS marketing experience
- Proven success leading EMEA or regional marketing programmes
- Experience operating within a global marketing organisation
- Strong enterprise field marketing and ABM experience
- Demonstrated impact on pipeline and revenue growth
- Ability to balance regional nuance with global brand consistency
- Excellent cross-functional collaboration skills
- Strong executive communication and presentation skills
- Comfortable operating autonomously in high-growth environments
Preferred qualifications:
- Experience in software categories related to contact centers, customer experience, and AI agents
- Experience in hyper-growth scale-ups
- Marketing experience in the Spanish market
- Fluency in Spanish
