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Salary: USD 160,000 - 210,000 / annual
Avoca is a Series B AI-powered conversational platform transforming how home service companies engage customers. The company has raised $125M, achieved a $1B valuation, and grown 10x in 2025 with 130+ employees across NYC and Santa Barbara.
As Growth Lead, Performance, you will build and scale Avoca's acquisition engine, owning paid social and paid search channels end-to-end. Your responsibilities include strategy development, campaign execution, creative testing, conversion optimization, and measurement. You'll establish a high-velocity experimentation framework across audiences, messaging, creative, offers, and landing pages, translating customer insights and performance data into campaigns that drive qualified pipeline for home services operators.
You'll set performance targets and allocate investment based on pipeline quality, CAC, channel efficiency, and revenue impact. Close partnership with Sales, RevOps, and Product Marketing ensures tight feedback loops on ICPs, lead quality, and pipeline handoff processes. You'll leverage AI and automation to accelerate campaign development, analysis, and experimentation. Beyond paid acquisition, you'll identify, test, and scale new growth channels, turning the most promising opportunities into repeatable engines.
You report directly to the Head of Growth and work on the company's highest-priority channels and growth bets. The role combines strategic thinking with hands-on execution—you're equally comfortable setting channel strategy and optimizing individual campaign elements. You'll operate in a high-agency environment where you build your own leverage and drive visible impact.
Required: 5+ years in performance marketing, growth marketing, or demand generation at fast-growing B2B tech companies. Deep expertise building and scaling paid social programs (especially Meta) and strong paid search fluency across the acquisition funnel. Proven track record owning meaningful budgets and making investment decisions based on pipeline quality and marginal efficiency. You manage toward qualified pipeline and revenue, not vanity metrics. Strong analytical and creative instincts, with ability to turn data into compelling campaigns. Broad growth experience building channels beyond paid media. Fluency with AI tools and bias toward automation.
You're a builder who owns both strategy and outcome. You think in qualified pipeline, CAC, and revenue while sweating the details. You combine analytical rigor with creative judgment, move quickly with disciplined experiments, and make clear decisions with imperfect data. You create clarity in ambiguous situations and don't need established playbooks or large teams to make progress. You're curious, resourceful, and willing to roll up your sleeves. You want to work in-person in NYC with an ambitious, fast-moving team.
Bonus: experience marketing to mid-market buyers in high-velocity sales motions, vertical SaaS or home services background, or track record building new growth channels from zero into meaningful pipeline sources.
