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Zania is building agentic AI for Governance, Risk, and Compliance (GRC)—a massive market where enterprises spend millions annually on legacy systems with notoriously poor user experience. The company has achieved exceptional product-market fit, 10x ARR growth in the past year, and is backed by Tier 1 venture capital. The team includes AI and security leaders from Airbnb, Microsoft, Bain & Company, Deloitte, PwC, Brex, and Instacart, and customers include FAANG and Big 4 firms.
As Growth & Demand Generation Lead, you will own the strategy and execution of the pipeline engine from the ground up. This is not a traditional B2B demand gen role—no gated whitepapers, spammy email blasts, or generic webinars. Instead, you will design and execute multi-channel campaigns (inbound and outbound) targeting the hardest-to-reach enterprise buyers: CISOs, Compliance Leads, and Risk Officers.
Key responsibilities include: building highly personalized Account-Based Marketing (ABM) campaigns to break into Fortune 500 accounts; rapidly experimenting across channels (LinkedIn ads, bespoke events, direct mail, partner marketing) to identify what works and scale it; partnering directly with founders and the founding sales team to optimize the entire funnel from first touch to closed-won; and operating with scrappy execution—low budget, high output, launching campaigns with short turnarounds.
You will be evaluated on pipeline and ARR impact, not vanity metrics. The ideal candidate is a full-stack marketer who can write copy, build lists, and launch campaigns independently. You understand how senior enterprise leaders buy, know the difference between attention-grabbing and noise, and can balance analytical rigor (CAC, conversion rates, funnel math) with creative taste.
Minimum qualifications: Bachelor's degree in Marketing, Business, or related field (or equivalent); 3+ years in B2B growth marketing, demand generation, or ABM at high-growth SaaS or cybersecurity startups; proven track record of independently generating enterprise pipeline and directly impacting ARR; deep familiarity with modern marketing stacks (HubSpot, Salesforce, Apollo, Clearbit, LinkedIn Campaign Manager); and exceptional written communication skills for senior enterprise audiences.
Role is based in Palo Alto, CA, with five days per week in-person work. The company offers flexible PTO, medical/dental/vision insurance, office meals and snacks, and relocation support.
