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Rippling is a unified workforce management platform that consolidates HR, IT, and Finance into a single system. The company has raised $1.4B+ from top-tier investors including Kleiner Perkins, Founders Fund, and Sequoia, and is headquartered in San Francisco.
The Growth Associate role sits at the intersection of Demand Generation, Growth, Lifecycle Marketing, Product Marketing, and Marketing Operations. This position is responsible for high-velocity, high-quality campaign execution focused on New Logo Sales (NLS) acquisition.
Key responsibilities include:
Creative Development & Copywriting: Write high-converting email sequences, ads, landing page copy, nurture content, paid ads, webinar follow-ups, and other assets to generate demand and capture for Rippling's core products. Translate persona insights and strategic direction into compelling copy and creative assets that resonate with buyer personas.
Campaign Execution: Rapidly ship and iterate campaigns across multiple channels. Coordinate with cross-functional teams including Demand Gen, Growth, Lifecycle, PMM, and Marketing Ops to execute strategic initiatives.
Channel-Ready Assets: Develop assets optimized for various channels and buyer journeys, ensuring consistency and effectiveness across touchpoints.
The ideal candidate is a marketer with strong creative instincts, excellent copywriting skills, and the ability to work at high velocity. This role requires someone who can translate strategic direction into executable campaigns and iterate based on performance data.
